As we start to reopen and emerge from the pandemic, it is interesting to take a step back and look at the effect COVID has had on the tech landscape. A design publication recently surveyed an audience on how likely they would be to try a new banking app now versus before the pandemic. 63% of people surveyed said they were more willing to try the app.
This trend is not only unique to banking, but also a myriad of other sectors. The pandemic has forced many consumers’ hands by accelerating the timeline of the product adoption curve; whereas many products went from being luxury to essential items. Apps such as DoorDash and Instacart were still in the Early or Late Majority stage (of the product adoption life cycle) prior to the pandemic and now 12 months later it can be argued many of the Laggards cohort have joined these platforms. This is all evident in the share price of these publicly traded companies such as Instacart, DoorDash, Netflix, Amazon, and more.
The bottom line is, it’s a great time for brands to rethink their digital strategy, which is more important now than ever, and leverage subject matter experts (especially in UI/UX) to design or redesign their products, ensuring they are creating the most seamless experience as possible to draw users in, allowing them to come out of this pandemic stronger than ever!
We are always happy to chat web app or mobile app design/digital strategy with anyone who has preliminary questions or would like to have deeper discussions on how we might be able to assist!